onepulse’s OUTLOVE hate campaign


onePULSE was ready to build their National Pulse Monument & Museum, commemorating the lives lost during the Pulse nightclub tragedy in June 2016. They were looking for supporters to realize their vision and help raise $49 million.

XDA powered a significant leap forward in their fundraising with a comprehensive social media-based crowdsourcing campaign to reach a million donors: OUTLOVE HATE. The online fundraising platform brought together a digital community of donors and created a viral custom portrait filter.


Website

PRINT campaign

Social campaign